About Us – DiiConsultancy

Our Story

At Design Intuitive Interactions (Dii) we turn deep research into intuitive solutions that Africans love using. We create products and experiences that solve real problems and feel natural to how people think, sense, and interact.

Founded in 2016 by Ofentse Kekana, we combine the best of management consulting, product design, and development. With a sharp understanding of the South African and African landscape, we don’t just study how people behave, we design the interactions that feel natural to them.

Knowing how humans sense, see, and make sense of things is at the heart of everything we create. That intuition is what allows us to turn insights into living products that drive real adoption and loyalty across Africa.

We’ve solved for!

Services Offerings

Product Design

We turn deep user research into clean, intuitive products that Africans love using. We create solutions that solve real problems and feel natural to how people think, sense, and interact. From strategy and wireframing to polished interfaces, our designs help businesses significantly improve user adoption, reduce drop-off rates, and increase customer satisfaction.

Customer Experience Journey Mapping & Design

We map real customer journeys across complex African contexts, uncover critical pain points, and design seamless, human-centred experiences that remove friction. The result is higher adoption, stronger emotional connection, lasting customer loyalty, and measurable growth in retention and revenue.

Research and Development

We go beyond traditional research. We combine rigorous user insights with Design Thinking to develop practical, intuitive solutions that work in real African environments. We turn data and observations into living, scalable products people actually want to use, accelerating time-to-market and increasing the likelihood of successful product launches.

Design Thinking Training and Facilitation

We train and facilitate hands-on Design Thinking workshops that equip your teams with practical tools and methods to solve complex problems. Rooted in understanding how Africans sense, see, and make sense of the world, our programmes help organisations build internal capability, foster innovation, and deliver stronger business outcomes.

Want products Africans love using?

We turn deep research into intuitive solutions that solve real problems and drive adoption and loyalty across Africa. Whether you’re in Finance, Health, Retail, Tourism, Education, Agriculture, Energy, Mining, Logistics, Government, Insurance, E-commerce, Telecommunications, or Mobility, we help you turn insights into solutions your customers truly connect with.