Our Story

Design Intuitive Interactions (Dii) is a service design boutique multi-faceted consultancy. Founded by Ofentse Kekana in 2016, a well-seasoned Managing Director with a deep understanding of the South African & African digital market landscape. We combine the best parts of management consulting, product design, and product development.

We incorporate intuition into our creations, resulting in meaningful interactions between people and the products they use.

We thrive on human experiences – knowing how humans sense and make sense of things and how humans see and understand things – that is the essence of who we are and what we do.

We’ve solved for!

Services Offerings

man standing in front of phone - product design

Product Design

Product Design at Design Intuitive Interactions involves the process of creating and developing new products that meet the needs and desires of customers. It involves a balance of functionality, aesthetics, and user experience to ensure the product is marketable and profitable.


This process typically involves research, ideation, prototyping, testing, and refining the product until it is ready for production and launch.
Journey mapping - woman mapping

Customer Experience Journey Mapping & Design

Customer Experience and Journey Mapping are important aspects for Design Intuitive Interactions that aim to enhance customer relationships and drive business growth.


By focusing on customer experience and journey mapping, our clients can gain valuable insights into customer behavior, preferences, and satisfaction levels, allowing them to create tailored strategies to meet their customers’ needs and expectations effectively.
Research and Development

Research and Development

Design Intuitive Interactions Research and Development involves the process of understanding context, investigating, experimenting, and innovating to create new products, services, or processes.

Our R&D focuses on our clients activities to enhance competitiveness, improve efficiency, and meet the evolving needs of their customers. It is essential for prospect clients to invest resources in research and development to foster innovation and drive business success.

Design Thinking Training and Facilitation

Our Design Thinking Training and Facilitation involves teaching and guiding stakeholders/ colleagues within various business sectors on how to apply a human-centered approach to problem-solving and innovation.

This involves understanding and empathizing with end-users, defining problems, ideating potential solutions, prototyping and testing those solutions, and iterating based on feedback. The goal is to foster a culture of creativity, collaboration, and customer-centricity to our clients to drive growth and success.

Are you looking to elevate your business and enhance customer experience?

Look no further than Design Intuitive Interactions! Our consultant services specialize in helping B2B and B2C clients streamline internal processes and gather valuable insights to boost customer engagement and retention. With our expertise, we can help you identify areas for improvement, facilitate Design Thinking training, implement strategic solutions, and enhance user experiences to drive business success.

Let us help

wall-clock@2x

24-hour-based (CAT)

Contact Us

Still uncertain if Design Intuitive Interaction is the answer for you? Send us an email and let us have a conversion.

Dii Logo

Give us a ring:

“Experience is the best teacher as there is no substitute for it”